Technology changes fast, and website design trends are no different. Design elements and website features that were once modern and innovative may have become tired, overdone, and cliched in recent years. The last thing you want as people arrive at your site is to lose conversion because your website looks outdated or ignores critical web standards.


Fortunately, our award-winning web design team keeps up with all the latest website design and development trends to create highly functional, easy-to-use websites that perform well and look fantastic. We want to share some of the latest innovations, digital technology trends, standards, and forecasts for 2021.

1. Website Load Time and Page Speed Are King

One of the most important web design standards is ultra-fast load time. Studies say that more than half of internet browsers expect a website to load fast and no more than two seconds after clicking a link.

Quick loading times have been essential factors in UX and SEO for years, and it continues to be a top priority for websites that want to rank well and convert better. If it takes more than three seconds to load your site, your visitors most likely will leave, and it’s not likely they’ll be back, ever again!

2. Smart Content Load for a More Enjoyable User Experience

Many of us might be guilty of having resource-heavy websites with many graphical elements and third-party integrations that can slow our sites down. All websites should consider how implementing one or two technological approaches might help them outrank or outperform there competition.

These features can help improve the user experience for all website visitors, which can improve your conversion rate and ranking. Fortunately, there are many different ways to develop smart websites that download only the content that you see and need.

Lazy Load ensures the web browser (like Google Chrome, Safari, and Firefox) will download only the content you see on the screen without wasting valuable server resources and TIME to load offscreen content that might never be seen.

3. Personalized Content According to Your Geolocation and Browsing History

When you pull it up on your phone for the first time or on another browser, you see the original content you saw the first time you visited the website. Perhaps you have visited a website and then come back to it a few hours or days later to see that the content has changed.

A great directory website will also recognize the type of food you like. If you reviewed or saved Italian restaurants in the past, it might make sense to weigh Italian restaurants higher in your search results.

You experience this every time you use Google as a search engine. People looking for a nearby restaurant in Raleigh, North Carolina, will see different results than users in other towns. It’s no secret, most advanced websites track our browsing history and know our locations.

4. Progressive Lead Nurturing Forms Integrated with Your CRM Tool

We place progressive/dynamic contact forms on the landing pages and display fields according to the lead’s journey. Online lead generation forms are one of the most important elements of a marketing website. We want to get to know a lot about our website visitors, but we can’t ask too many questions at any particular time.

We might ask the name, company, and email address at the first conversion and then ask the phone number, title, company size, company revenue fields at the next conversion opportunity. Our CRM, like HubSpot, stores the information of our leads. By integrating it with our website. The CRM can recognize the lead when they come back to our websites and display form fields on the landing pages that we don’t know about the contact.

5. Chatbots Become Human-like

As artificial intelligence and machine learning continue to get more sophisticated, we expect to see chatbots become the norm for simple customer service requests and “personal shopping.” Chatbots are another feature that has been popular for a few years and will continue to be relevant in 2021.

The chatbot can let them know about the upgrade. This can lead to a positive experience for the customer and save the business the customer support cost associated with talking to a live person. For example, if a customer visits your website, looking for phone support and the chatbot knows they have an available free phone upgrade.