Traditional business intelligence providers continue to offer dashboard and reporting capabilities that have remained staples to space since the widespread adoption of data analytics began more than a decade ago.

Disruptive newcomers are bringing new technologies to the table so that organizations can take full advantage of data. The marketplace for the best-embedded analytics tools is mature and crowded with excellent solutions for a variety of use cases, verticals, deployment methods, and budgets.


Embedded BI remains one of the most important use cases in the overarching data analytics space, as organizations utilize the technology to create extranet applications and provide analytics as part of an overall business application. Those who look to embed analytics tools into their existing business processes tend to prioritize their requirements.

Here are the 6 best-embedded analytics tools available right now, based on real user sentiment and each vendor’s product roadmap.

1. GoodData

GoodData provides an integrated set of data management and analytics tools inside a single product.

Based in San Francisco, California, GoodData has been a regular inclusion in many of the top analyst reports and is a major player in embedded analytics. The solution enables users to embed applications and workflows so they can bypass data discovery and do analysis.

2. Logi Analytics

Application teams maintain control to customize the user experience and meet unique requirements. With the Logi Platform, analytics content and capabilities are embedded and integrated within an existing application or portal. 

Logi Analytics offers a development platform that allows teams to build, deploy, and maintain the analytics in their applications. As part of the Logi Platform, Logi Services introduces REST APIs, allowing developers to programmatically interact with data sources, visualizations, and dashboards.

3. Domo

Domo also recently introduced its first machine learning application, a trend that is pervasive across the industry, into its “Magic” ETL module.

Domo is a cloud-based executive management platform that enables organizations to see key data in real-time from across the enterprise in one place and on any device. The company offers prepackaged dashboard content and functionality for filtering and sorting data visually in Domo Analyzer.


4. Looker

The company’s embedded analytics functionality in Powered by Looker utilizes modern database technologies and an agile modeling layer that allow users to define data and control who can access it. Looker offers a BI and data analytics platform that is built on LookML, the company’s proprietary modeling language. 

Analytics can be deployed as an embedded iFrame or using Javascript. Organizations can use Looker’s full RESTful API or the schedule feature to deliver reports by email or webhook.

5. Hitachi

Organizations can embed a range of analytics, including visualizations, reports, ad hoc analysis, and tailored dashboards. It also extends to third-party charts, graphs, and visualizations via an open API for a wider selection of embeddable analytics. Hitachi’s Pentaho platform is purpose-built for embedding into and integrating with applications, portals, and processes. Pentaho is offered in on-prem and cloud versions.