The right landing page design can make or break a website – as this is the first thing your visitors will see. If you get it wrong, most people won't hang about.

Landing page designs should clearly convey the unique selling point (USP) for the product or service and focus on one call to action (CTA), such as getting the visitor to register their details or to make a purchase.


Clear, succinct headers and sub-headers and punchy, easily scanned bullet points are the order of the day. The landing page should be prominently branded, often incorporate a hero image to communicate the product or service at a glance and cut straight to the point to avoid users' attention drifting.

1. Angle2

Angle2 is a Ukrainian digital design agency, with a team that believes wholeheartedly in the power of the brand. Apparently, nothing excites them more than crafting unique, bespoke experiences that "exude your brand's DNA" while pushing the UI envelope.

This new online home for its services certainly backs the claim, introducing not only some stellar work but also two awesome effects. Opening onto some massive Montserrat fonts drenched in #2AF8EB – or turquoise to humans – we get a typographic workout worth savoring. The trick becomes a feature throughout and conveys the 'angular' sentiment with a superb slanted text illusion.

2. MADCLEM

Since the web's inception, developers and designers have pushed and shoved at the outer edges of what's possible, seeking to do something new or interesting and pushing back on expectations for what a website is and how it works. This free-spirited experimentation is a hallmark of the weird, wild web.

Clément Chenebault's portfolio site, MADCLEM, follows in that storied tradition of pushing boundaries, turning a simple grid of colourful squares into a fluid, malleable mass of liquid blobbery.

3. IBM Plex

IBM recently released its own custom font, IBM Plex; this is the first refresh of its corporate typeface since 1956 so it's a big deal. To help introduce the typeface to the world, IBM asked studio XXIX to design and build a website to show it off. The thinking behind the design was to use images, animation and photography to tell Plex‘s story while showcasing the font in exciting ways.

4. Cowboy

Cowboy is a new generation of electric bikes, targeted at city dwellers in the US. As a result, its website had to be slick in order to communicate the value of a product that is looking to revolutionize a market known for churning out unattractive, clunky bikes.

Created by Ueno, the site uses bold typography, strong colors, great photography and is built really well, offering a first-class experience to users. The bike itself takes center stage and immediately draws the eyes of the user.

5. Interface Lovers

Designing a landing page for a site dedicated to 'interface lovers' is no mean feat, but Timothy Achumba – a designer for Facebook – has nailed it here. The site aims to inspire people, provide practical advice on the craft of UI design, and celebrate different designers' unique experiences.


The design places the focus firmly on content and uses a balanced layout inspired by Achumba's first love: print. “The design for Interface Lovers, based on a simple three-column grid taken from a newspaper layout, is uncomplicated and clean,” he says. Beautiful portrait photography draws visitors in and emphasizes the site's interest in individual stories.

6. Google Fonts

Originally launched in 2010, Google fonts are now viewed on the web over 15 billion times a day, in over 135 languages worldwide. The Google Fonts site is clean and fully responsive, using Material Design for its grid and styling.

In her blog post about the project, designer Yuin Chien explains that "by building in the ability to play with scale, color and font pairings, we invite everyone to discover and seamlessly use typefaces in their projects." And she's right; the interface is inviting and beautiful. It's also intuitive and fun to explore.

7. MIT Technology Review

So many sites go out of their way to reel in those page views with fancy tricks, it's a relief to find a site that keeps things nice and simple. MIT's Technology Review, first published at the end of the 18th century, has a long and proud heritage, and its site has been tailored to showcase excellent art and be a delight to read.

The landing page is a joy to behold, starting you off with a bold cover story, three secondary stories, and a roundup list of the day's top stories called 'The Download'. This enables visitors to quickly get to what matters in a no-nonsense way.

8. Resn

Now let's look at a page that disregards most of the rules of landing page design, yet succeeds anyway. Never one to fall in line and use a standard UI pattern, design agency Resn has built a landing page centered around 'The Drop', an enigmatic, shimmering teardrop-shaped polygon that acts as a portal into the Resn psyche.

Click and hold your mouse and you get to be, variously, a greyscale, apple-themed kaleidoscope; a bat with an ouija board that uses its x-ray laser beams to strip the flesh from people in old paintings; a fun tube; a psychedelic Yakult that dispenses bizarre clipart; and goodness knows what else.